1. Introduction
Welcome to TRI STUDIO LLC ("Hotkey Labs," "we," "our," or "us").
This Privacy Policy explains how TRI STUDIO LLC collects, uses, stores, shares, and protects information obtained through our website located at https://hotkeylabs.com (the "Website"), our services, and any related communications.
Hotkey Labs is a Missouri limited liability company specializing in website design, website development, branding, Framer development, Next.js development, UI/UX design, custom software, creative consulting, and related digital services.
By accessing our Website, submitting an inquiry, communicating with us, signing a proposal, or using our services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy should be read together with our Terms of Service, which govern your use of our Website and services.
2. Scope
This Privacy Policy applies to information collected through:
- https://hotkeylabs.com
- Contact forms
- Discovery calls
- Client onboarding
- Email communications
- Project management platforms
- Invoicing systems
- Client portals
- Website analytics
- Cookies
- Any digital services provided by Hotkey Labs
This Privacy Policy does not apply to websites operated by third parties, even if linked from our Website.
3. Definitions
For purposes of this Privacy Policy:
Personal Information means information that identifies, relates to, describes, or can reasonably be associated with an identifiable individual.
Usage Data means information automatically collected when using our Website.
Cookies are small text files stored on your browser that improve website functionality and user experience.
Client means any individual or organization purchasing or requesting services from Hotkey Labs.
Visitor means anyone browsing our Website.
Service Providers are trusted third-party companies that assist us in operating our business.
4. Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
Information You Provide
When you contact us, request services, or become a client, you may voluntarily provide:
- Name
- Company name
- Email address
- Phone number
- Billing information
- Business address
- Website URL
- Social media accounts
- Project requirements
- Brand assets
- Logos
- Images
- Videos
- Marketing materials
- Written content
- Design feedback
- Communications with our team
- Any other information you choose to provide
Providing this information is voluntary; however, certain information may be necessary for us to provide our services.
Client Project Information
When providing design or development services, we may receive access to:
- Website content
- Existing websites
- Domain settings
- DNS records
- Hosting dashboards
- CMS accounts
- Framer workspaces
- Figma files
- Git repositories
- APIs
- Databases
- Analytics accounts
- Marketing platforms
- Cloud storage
- Business documents
- Brand guidelines
We access only the information reasonably necessary to perform contracted services.
Payment Information
Payments are processed through secure third-party payment providers.
Hotkey Labs does not store complete credit card numbers or payment card information on our servers.
Payment processors may collect:
- Billing name
- Billing address
- Payment amount
- Transaction details
- Payment method information
Such information is governed by the payment processor's own privacy policies.
Communications
When you communicate with us, we may retain:
- Emails
- Contact form submissions
- Meeting notes
- Discovery call notes
- Proposal discussions
- Support requests
- Client feedback
- Project revisions
These records help us provide services, improve communication, maintain project history, and fulfill contractual obligations.
5. Information Collected Automatically
When you visit our Website, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Language settings
- Referral URLs
- Date and time of visit
- Pages visited
- Session duration
- Click behavior
- Screen resolution
- General geographic region
- Device identifiers
- Error logs
This information helps us understand Website performance and improve user experience.
6. Cookies and Similar Technologies
Our Website may use cookies and similar technologies to:
- Maintain Website functionality
- Remember user preferences
- Improve performance
- Measure visitor engagement
- Analyze Website traffic
- Detect security issues
Types of cookies may include:
Essential Cookies
Required for the Website to function properly.
Preference Cookies
Remember user preferences and settings.
Analytics Cookies
Measure Website performance and visitor interactions.
Security Cookies
Help detect abuse, fraud, and unauthorized activity.
You may disable cookies through your browser settings; however, portions of the Website may not function as intended.
7. Analytics
We may use privacy-conscious analytics providers to better understand how visitors use our Website.
Analytics tools may collect:
- Page views
- Referral sources
- Device information
- Session duration
- Geographic region
- Browser type
- General usage behavior
Analytics data is used only to improve our Website, services, and user experience.
We do not use analytics to personally identify individual visitors.
8. How We Use Your Information
We use information collected to:
- Respond to inquiries
- Provide design and development services
- Deliver completed projects
- Prepare proposals
- Manage client relationships
- Process invoices
- Improve our Website
- Improve our services
- Maintain security
- Prevent fraud
- Diagnose technical issues
- Provide customer support
- Communicate project updates
- Send requested information
- Maintain internal records
- Comply with legal obligations
- Enforce our Terms of Service
- Protect our legal rights
We will not use your information for purposes materially different from those described in this Privacy Policy without providing appropriate notice where required by law.
9. How We Share Information
Hotkey Labs values your privacy and does not sell, rent, or trade your Personal Information to third parties for monetary compensation.
We may share information only in the limited circumstances described below.
Service Providers
We work with carefully selected third-party providers that assist us in operating our business. These providers may process information on our behalf solely for the purposes of delivering our services.
Depending on the nature of your project, these providers may include:
- Framer
- Figma
- Stripe
- Google Workspace
- Microsoft 365
- Slack
- Linear
- GitHub
- Vercel
- Cloudflare
- AWS
- Supabase
- Resend
- Calendly
- Google Analytics or other analytics platforms
- Customer relationship management (CRM) software
- Cloud storage providers
- Email service providers
Each provider processes information according to its own privacy practices and contractual obligations.
10. Payment Processing
Payments made to Hotkey Labs are securely processed by third-party payment processors.
We do not store:
- Credit card numbers
- Debit card numbers
- CVV codes
- Banking credentials
Payment information is transmitted directly to our payment providers using encrypted connections.
Payment processors are responsible for complying with applicable payment security standards, including PCI DSS requirements.
11. Artificial Intelligence Tools
To improve efficiency and deliver high-quality services, Hotkey Labs may utilize artificial intelligence ("AI") tools during certain stages of design, development, research, writing, prototyping, quality assurance, automation, and internal operations.
Examples may include:
- Content drafting
- Code generation
- Design ideation
- Accessibility reviews
- Documentation
- Internal productivity tools
When AI tools are used, we make reasonable efforts to avoid submitting confidential information unless appropriate safeguards or contractual protections are in place.
AI-generated output is reviewed by a member of the Hotkey Labs team before being incorporated into client deliverables whenever appropriate.
12. Client Confidentiality
Hotkey Labs recognizes that client information may be confidential.
Unless authorized by the Client or required by law, we will not intentionally disclose confidential project information, business strategies, proprietary materials, credentials, or unpublished work to unrelated third parties.
Reasonable administrative, technical, and organizational safeguards are implemented to protect confidential information entrusted to us.
Nothing in this Privacy Policy limits any confidentiality obligations established through a separate Non-Disclosure Agreement (NDA) executed between Hotkey Labs and a Client.
13. Portfolio and Marketing
Unless otherwise agreed in writing or restricted by an executed NDA, Hotkey Labs may display completed work within:
- Our Website
- Case studies
- Social media
- Design portfolios
- Presentations
- Marketing materials
- Industry awards
- Educational content
Portfolio materials may include:
- Website screenshots
- Branding
- Logos
- Publicly available website content
- Project descriptions
- Results achieved
We will never intentionally publish confidential business information, trade secrets, source code, passwords, or private customer information.
This section is intended to align with the Portfolio Rights provisions contained within our Terms of Service.
14. Marketing Communications
If you voluntarily provide your email address, we may send:
- Project communications
- Service updates
- Business announcements
- New service offerings
- Educational resources
- Occasional marketing communications
You may unsubscribe from non-essential marketing emails at any time by following the unsubscribe instructions contained within the email or by contacting us directly.
Operational emails relating to active projects, invoices, contracts, security notifications, or legal obligations may continue to be sent where appropriate.
15. Data Retention
We retain Personal Information only for as long as reasonably necessary to:
- Provide our services
- Complete projects
- Maintain client records
- Comply with legal obligations
- Resolve disputes
- Enforce contracts
- Protect our business interests
Retention periods vary depending upon the type of information collected.
Project files may be retained after project completion for archival, backup, legal compliance, or future support purposes unless otherwise agreed.
Clients remain responsible for maintaining independent backups of all final deliverables after project completion.
16. International Data Transfers
Hotkey Labs operates primarily within the United States.
If you access our Website or engage our services from another country, your information may be transferred to, processed, and stored within the United States or other jurisdictions where our trusted service providers operate.
By using our Website or providing Personal Information, you acknowledge and consent to these transfers where permitted by applicable law.
17. Data Security
Protecting your information is important to us.
Hotkey Labs implements commercially reasonable administrative, technical, and organizational safeguards designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction.
These safeguards may include:
- Encryption during transmission
- Password-protected systems
- Access controls
- Secure cloud infrastructure
- Multi-factor authentication
- Limited internal access
- Vendor security reviews where appropriate
Despite these efforts, no method of electronic transmission or storage is completely secure.
Accordingly, we cannot guarantee absolute security of any information transmitted over the Internet.
18. Business Transfers
If Hotkey Labs undergoes a merger, acquisition, financing transaction, reorganization, dissolution, bankruptcy, or sale of assets, Personal Information may be transferred as part of that transaction, subject to applicable law.
Any successor organization will remain bound by the commitments described in this Privacy Policy unless otherwise disclosed.
19. Legal Compliance and Disclosure
We may disclose Personal Information when we believe such disclosure is necessary to:
- Comply with applicable laws
- Respond to lawful requests from governmental authorities
- Enforce our Terms of Service
- Protect our legal rights
- Investigate fraud
- Prevent security incidents
- Protect the safety of clients, users, employees, or the public
We disclose only the information reasonably necessary under the circumstances.
20. Data Minimization
We strive to collect only the Personal Information reasonably necessary to provide our services and operate our business.
We do not intentionally collect excessive or unnecessary personal information.
Where practical, we encourage Clients not to share sensitive personal information unless required for the engagement.
21. Accuracy of Information
We rely on the accuracy of information provided by Clients and Website visitors.
You are responsible for notifying us if your information changes or requires correction so we may maintain accurate records.
22. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your Personal Information.
These rights may include the ability to:
- Access the Personal Information we maintain about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your Personal Information, subject to legal or contractual obligations.
- Request a copy of your Personal Information in a portable format where applicable.
- Object to or restrict certain processing activities.
- Withdraw consent where processing is based on your consent.
- Opt out of receiving marketing communications.
To exercise any applicable privacy rights, please contact us using the information provided at the end of this Privacy Policy.
For your protection, we may request reasonable information to verify your identity before responding to a request.
23. GDPR Privacy Rights
If you are located within the European Economic Area ("EEA"), the United Kingdom, or another jurisdiction with similar privacy protections, you may have additional rights under applicable data protection laws.
Where applicable, Hotkey Labs processes Personal Information under one or more of the following legal bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Protection of legitimate business interests
- Protection of vital interests
- Other lawful bases recognized by applicable law
Subject to applicable law, you may have the right to:
- Access your Personal Information.
- Correct inaccurate information.
- Request deletion of your Personal Information.
- Restrict certain processing activities.
- Object to processing based on legitimate interests.
- Receive your Personal Information in a structured, commonly used, machine-readable format.
- Withdraw previously granted consent.
If you believe your privacy rights have been violated, you may have the right to lodge a complaint with your local supervisory authority.
24. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you may have rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA").
Subject to applicable law, California residents may request:
- The categories of Personal Information we collect.
- The sources from which Personal Information is collected.
- The business purposes for collecting Personal Information.
- The categories of third parties with whom information is shared.
- Access to specific Personal Information collected about them.
- Correction of inaccurate Personal Information.
- Deletion of Personal Information, subject to legal exceptions.
- Information regarding any disclosures made for business purposes.
Hotkey Labs does not sell Personal Information or share Personal Information for cross-context behavioral advertising as those terms are defined under applicable California law.
We will not discriminate against you for exercising your privacy rights.
California privacy requests may be submitted using the contact information listed at the end of this Privacy Policy.
25. Do Not Track Signals
Some web browsers offer a "Do Not Track" ("DNT") setting.
Because there is currently no universally accepted industry standard governing DNT signals, our Website does not currently respond differently based solely on DNT browser settings.
If industry standards evolve, we may update our practices accordingly.
26. Third-Party Websites
Our Website may contain links to websites operated by third parties.
These websites maintain independent privacy practices over which Hotkey Labs has no control.
We encourage you to review the privacy policies of every third-party website you visit before submitting Personal Information.
27. Children's Privacy
Our Website and services are intended for businesses and individuals who are at least eighteen (18) years of age.
We do not knowingly collect Personal Information from children under the age of thirteen (13).
If we become aware that Personal Information has been collected from a child without appropriate legal authorization, we will take reasonable steps to delete such information promptly.
Parents or guardians who believe a child has submitted Personal Information may contact us using the information below.
28. Changes to This Privacy Policy
Hotkey Labs may update this Privacy Policy periodically to reflect changes in our services, legal obligations, technologies, or business practices.
When material changes are made, we will revise the "Last Updated" date at the top of this Privacy Policy.
Any modifications become effective upon publication unless otherwise required by applicable law.
Your continued use of our Website or services following publication constitutes acceptance of the revised Privacy Policy.
29. Contact Us
If you have any questions regarding this Privacy Policy, wish to exercise your privacy rights, or need assistance regarding your Personal Information, please contact us.
TRI STUDIO LLC
Website: https://hotkeylabs.com
Email: hello@hotkeylabs.com
30. Entire Policy
This Privacy Policy is intended to work together with the Hotkey Labs Terms of Service and any separate agreements entered into between Hotkey Labs and its Clients.
If any provision of this Privacy Policy is determined to be invalid or unenforceable under applicable law, the remaining provisions shall remain in full force and effect.
Nothing contained in this Privacy Policy creates any contractual rights beyond those expressly provided in our Terms of Service or other written agreements.
By continuing to access our Website or engage our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and protection of your information as described herein.